Figure 3
Cumulative gross tune-outs over the average track's first twelve scored plays, drawn against the ambient rate the surrounding hour was shedding anyway (the room). This is not one track: every track's first twelve plays are averaged across the whole catalog. The two curves are nearly the same line; what the meter reads is the small residual left after the room is subtracted.
Gross tune-outs Room (ambient expectation) Own residual magnitude. The own share is a magnitude, not a net cause: you cannot say "a fifth of the listeners left because of the track". Source: decomposition over 222,217 turnover-scored plays, frozen data snapshot.